My name is Greg Matthews.  I started this personal blog in 2007, but I did it for professional reasons.  At the time, I was working in the innovation center at Humana - one of the biggest health benefits companies in the world.  At that point, people around our company began to recognize that the consumer revolution had taken a new form - that the social web would be yet another way for consumers to exert their will on companies and industries.  Under the leadership of people like Jack Lord and Grant Harrison, Humana was a leader in health consumerism - so it was absolutely necessary to understand this next technological wave.

Over the next few years, I had the amazing opportunity to work on "Humana Firsts" all over the place: Its first blog, twitter account, YouTube channel, facebook page, live UStream broadcast, crowdsourced flickr photoset, crowdsourced idea contest, twitter analytics tool, iPhone app, etc.  But the really important "first" was to create the company's platform for exploring community and social media - the "Town Square" model.  That work led to over 30 social media projects across a dozen departments in its first year alone ... and set the stage for a transformation in the way that the company works and communicates. 

I now work for the social media team at WCG - a company that is at the leading edge of understanding how the power of community and collaboration can change businesses.  And that's best exemplified by the people we hire - people that have led these revolutions in some of the biggest and best companies in the world ... like Dell, Novartis, MarketWatch and Fox Interactive ... with more to come!  This blog is still my personal soapbox to test and explore new ideas, but you can also catch me writing quite a bit at WCG's blog, as well as on my Twitter account.  And the best way to "get to know me" is to check out my digital footprint ... which is best mapped on my About.me page.  Thanks for coming; hope you enjoy the nonsense.