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Monday, March 10, 2014

SxSW Health Track Coverage from Kaiser Permanente

For the last several years, the South by Southwest interactive conference (#SxSWi) has been a bellwether for new technologies. The conference effectively launched the amazing online presence of Twitter and Foursquare, among many others. For the last 3 years, I've been honored to be a part of the health track at SxSW as an advisor. Over those 3 years, we've seen the health track become the same kind of trendsetter that the interactive festival itself has been ... almost like Cannes or Sundance is for film.

What that means is that what happens here is important if you're tracking with the future of healthcare. To make those trends and insights available to a broader audience, a team from my firm, WCG, has been working with health ecosystem leader Kaiser Permanente* this week to cull through the best content & pull through the trends and "big ideas" we see playing out at the conference. KP is sharing those with the world here - the Kaiser Permanente Health and Business Newsroom (w.cg/sxswkp). There are two issues per day available, Friday through Monday - so be sure to follow along (all issues are embedded in the widget below). You can also stay up to date by following @KPShare on twitter.

* Kaiser Permanente is a client of the W2O Group