Crumple It Up," you'll see what I mean.] It was my friend Gill Potter (super genius, BTW) who first raised the idea internally that we were really becoming a media company. That concept blew my mind back then - and to some extent it still does. The difference is that it really is possible today - whereas in 2009 that was probably something of a stretch.
That's why I'm so excited that Michael Brito, one of the worlds leading thinkers on the subject, is joining our WCG team in San Francisco. Take a look at the interactive image capsule below to see why we're so enthusiastic about it:
Additionally, you can check out the podcast interview that my colleague Aaron Strout did with Michael on the decision he made to come to WCG - just click the "Play" button below!
So let me say a big WELCOME in this space - both to Michael and the concept of Brand-As-Media!