MDigitalLife Interview Bundle.
Recently, though, I've been inspired by the work that my colleagues at WCG have been doing to mine the social web for data and insights ... it's essentially the newest form of research. Working with colleagues like Matthew Hager, Kayla Rodriguez and Ryan Ebanks, we've done something that I think is really special: We created a database of physicians who use twitter, and linked it to an "official" data source - their NPI number. What that means is that we have a lot more consistent information about their background - like where they practice, what their specialty is, and their gender. It can be surprisingly hard to get that kind of data consistently from twitter itself - but it's critically important to be able to generate truly deep insights about what physicians are doing online.
Enjoy - and let me know what you think ... the comments are yours!