Friday, February 25, 2011
Monday, February 21, 2011
There's a web site that needs to exist (or, if it exists, I need to find it!).
When I lived in Chicago, 4 blocks from Wrigley Field, I knew exactly how and where to go to get the best tickets at the best price. At the time, all of the tickets that were being held by the ballclub for VIPs would be released to a certain ticket window, exactly one hour before the game.
That meant that you could show up at that window exactly one hour before any ballgame - no more, no less - and get great tickets to any game. At face value. Unfortunately, it doesn't work that way anymore at Wrigley. But there are a dozen other secrets like that for EVERY ballpark.
Real fans know what section to sit in. They know which concession stands have the shortest line. They know the only place in the ballpark to buy freshly roasted peanuts in a brown paper bag.
And there is no reason that everyone shouldn't have access to their wisdom. I travel the country going from ballpark to ballpark, and that kind of information would be incredibly valuable! So here's my suggestion for an enterprising entrepreneur out there:
Take the ESPN stadium guide linked above as a starting point. But turn it into a park-by-park wiki, topic-by-topic that can be contributed to by fans. And monetize it by letting a ticket broker sell seats from the site ... but DON'T let them spam the site. They get to sell tickets, but no messaging. Only real fans get to post ... just like wikipedia.
Wednesday, February 16, 2011
I'm always fascinated by innovations in the field of community and collaboration. Tweetchats are a growing phenomenon that have enabled pe0ple who share an affinity to connect with one another online - in real time - to learn from one another. Just over a year ago, Fran Melmed and I started a tweetchat based on an area of passion for us: wellness in the workplace. We wanted to create a platform for people to come together and talk about how health and wellness could be best used by companies to advance their business strategies.
The result was CoHealth - a monthly tweet chat about workplace wellness that's hosted by Fran (@femelmed) and I (@chimoose). It’s open to anyone interested in the intersection of individual and company health and well-being. Current members include wellness managers, communication professionals, wellness providers, physicians, insurers and researchers, bringing a broad perspective to any topic up for discussion.
Chats are held every third Wednesday of the month from noon to 1 p.m. (ET). After each episode, we post a transcript and wrap-up on The Employee Wellness Network. This week, we are introducing a new feature of the chat: a featured guest. Michelle James, the Health Communication Manager at Intel. After hearing Michelle speak at a recent conference, Fran knew that our community would love to hear about the work that Michelle has done - and is doing - at Intel to make wellness a reality inside the company. She is going to be answering the following questions - along with any other questions that the community poses for her:
1. how does your health strategy fit into your business strategy?
2. what are the goals of your health promotion strategy?
3. who are your target audiences?
4. what tactics do you use to reach them?
5. what data do you use to direct your health promotion efforts?
6. how do you measure the effectiveness of your strategy?
7. whom do you look to for guidance, information and advice?
If you're new to the concept of a tweetchat, this would be a great one to start with ... here are some simple instructions to get you up-and-running:
Logging in to a tweet chat is easy:
- Sign in to twitter
- Go to Tweetchat.com
- Enter the name of the chat you'd like to follow; in this case it's "co_health"
Click here to find more detailed instructions on How to Participate in a Tweetchat.
Join us on today, february 16 at noon ET. See you there!
Monday, February 7, 2011
As many of you know, the legendary South by Southwest Interactive (SxSWi) festival added a health track for the first time this year – I was lucky enough to be a part of the advisory board that helped to pick the panels that would be presented there. And I was thrilled to see that a wellness panel created by Fran Melmed, my co-host on the cohealth workplace wellness tweetchat, was selected. I find it even more exciting that Fran will be co-hosting her “core conversation” – entitiled “Employee Wellness: Farce or Untapped Potential?” – with the delightful Michael Samuelson, the founder of the Health and Wellness Institute (and now the CEO of Samuelson Health and Wellness). I use the word “delightful” to describe Michael because although we only met once, he made a very lasting impression on me. His attitude, filled with humility and grace, can’t help but endear him to you … and makes his message that much more powerful. If you’d like a “taste,” just watch his presentation from the Business Innovation Factory in late 2009 – it’s … delightful.
And of course it’s easy for me to sing Fran’s praises. As the co-host and co-founder of the cohealth tweetchat (that’s a lot of “co’s” for one sentence, isn’t it!), she and I have been through a lot of fun together and built something that I’m really proud of. And the funny thing is that even though we’ve worked closely together for well over a year, we’ve never met face-to-face. That meeting will happen sometime around Fran’s SxSW presentation (March 15 at 3:30 CST). So for me, and hopefully for many of you, this panel is a can’t miss. I’ll see you there!