Friday, December 2, 2011
The Quick and Dirty podcast, originally created by Aaron along with the lovely and talented Jennifer Leggio, was a tremendous success. 100 episodes in, the Q&D show was heard by about 5,000 people every week. I've been really pleased to be associated with both shows ... as an early guest and semi-regular-backup-guest host on the QnD, and as the cameraman on this first episode of Live from Stubbs.
There are some notable format changes in the new version. One is fairly obvious - the show has moved from pure audio on BlogTalkRadio to a video format on YouTube. Eventually, the goal is to have the show taped in front of a live studio audience at the legendary Stubbs Bar-B-Q restaurant. [Note: Stubbs is a client of WCG, my employer] The second major format change is that rather than a thirty minute show, each show is now a YouTube-friendly 10 minutes or less. The third change is that, rather than a pure digital/social media focus, every other show will be focused on music and barbecue ... reflecting the show's home base in Austin. Look for some terrific guests coming up as we branch out into those new worlds.
I encourage you to take a look at this first episode. Aside from my ham-handed camera work (I have subsequently been replaced behind the lens), I think it's great. The first guest, Andy Sernovitz, was brilliant as usual. Andy is the CEO of SocialMedia.org and the founder of the Word of Mouth Marketing Association (WOMMA). I'd love to get your feedback on the show, the new format, and anything that you'd like to see featured on upcoming episodes. In the meantime, if you like the program, be sure to subscribe to the LiveFromStubbs YouTube Channel - and tell all your friends!!
Final note: Terrific job by Brad Mays, the show's executive producer, and Naimul Huq, whose editing was brilliant.
Thursday, October 27, 2011
Bob Merberg (@wellwork; the Employee Wellness Network) was kind enough to create and share a MindMap of the last #co_health chat ... If you're a visual learner, you'll want to check it out. Thanks, Bob!!
It was a freewheeling time on last week's #co_health chat. After a pretty solid series of "special guests," Fran and I decided to return to our usual format - focusing on the "social" aspects of wellness in the workplace. As an overall summary, I'd go out on a limb and say that making wellness social is still high on the priority list of our members, but that we're still in the very early stages of true innovation in this space.
Saturday, October 1, 2011
As noted last month, I am re-publishing some of the "greatest hits" from CrumpleItUp. This one came to mind as the Healthy Back Store randomly used a quote of mine that I gave to Steelcase in 2008 about their (absolutely brilliant) Walkstation product.
Dr. StrangeFit || Or: How I learned to stop worrying and love conference calls
from Crumple it up! blogs by Greg Matthews (Originally posted on May 15, 2009)
Meetings - and their cousins, conference calls - are a big part of life in corporate America. Yet I don't know anyone who really likes most meetings. There are some exceptions in my own life: I love our Social Media Chamber of Commerce meetings, for example. And I like the weekly meeting that my peers and I have with our boss. [Note to self: Daily suckup - CHECK.]
And conference calls are even worse . . . they're just not a very human or engaging way to interact. But, like most of the clouds in life, I've found a silver lining in this one. And its name is Walkstation.
Last week my colleague Laura Tabler wrote about her incredible success in fitness and weight loss that's centered around walking during her favorite shows. I was seriously inspired. I mean, losing over 23 pounds in 8 weeks while making minimally invasive life changes is really impressive. So while Laura does her walking as she feeds her passion for reality TV, I am going to do MY walking while I'm on conference calls. In fact, any call that lasts for more than 5 minutes is going to see me aboard the walkstation.
I've got about 15 lbs. that I'd like to lose . . . let's see if Laura's method works as well with me.
What are the little things that you could change to make your normal routine healthier?
[Editor's Note: For those of you to whom this title is pure gibberish, please click here]
Photo by Shane "the Pain" Regala
Thursday, September 15, 2011
As I was poking around on the site, though, I discovered that over the last 4 years, I have given about 14 million apps access to my data. This is bad. The reason it's bad is that many of the companies that made these apps don't even exist anymore, and each one is a potential security risk. So I'm writing this post to encourage you to prune your facebook apps, and make sure that the only ones with access to your account are the ones you WANT to be there. Here's how:
In the upper-right corner of your facebook page, select "ACCOUNT" and then "ACCOUNT SETTINGS." On the left-hand menu bar, you'll see "Applications" as an option. Select it ... and prepare to be blown away by how many apps have permissions on your facebook account. Facebook makes it easy for you, and shows you the ones that access your account most often ... so my advice is to scroll to the bottom, and start deleting anything you aren't using anymore. [Superpoke? Are you kidding? I installed that in 2007 and haven't seen it since!]
Lastly, given facebook's new capabilities for sharing status updates: If you're like me, and only want for your friends to see your status updates, you can change the default settings for all status posts: In the upper right corner, select "ACCOUNT" and then "PRIVACY SETTINGS."Click the gigantic radio button in the middle of the page called, "FRIENDS" and you're good to go. I'm going to get in the habit of updating my facebook settings every six months or so ... just to be safe.
Saturday, September 3, 2011
That sentence probably needs some unpacking; let me start from the beginning.
Twitter has been really important for me in terms of building a career. It's connected me with business partners (like Jennifer McCabe), community co-founders (like CoHealth's Fran Melmed) and even potential employers (before I joined WCG). But more importantly, it's started literally hundreds of really great relationships. It has enhanced hundreds more existing relationships. In fairness, most of my really strong twitter relationships have a real-life component (although not all do). But that doesn't lessen the impact of the tool in terms of my general connectedness.
So when people follow me on twitter, I take it really seriously. That's harder now than it was a year (or two) ago because there are so many more spammers and 'bots out there who are either a) trying to sell you something, b) trying to hack your system, or c) trying to build an attractive-looking number of followers for one of the reasons above.
I follow people on twitter because I am interested in what they're saying ... or what it's likely they'll say, based on their bio, the lists they're on, or people we know in common. By following them, I'm making an investment in them. Whenever I follow someone, I always hope that they'll follow me back ... because that opens the possibility that we'll form a relationship, and begin to get to know each other. It doesn't always happen (in fact, it's a relatively rare thing), but if we *don't* follow each other, there is no possible way for that relationship - or value exchange, call it what you will - to happen.
Anyway, for the last couple of years, I've been using a tool called contax.io to manage my followers (it used to be called MyTweeple; it's recently been revamped and rebranded by its very clever creator Shannon Whitley). Contax.io makes it really easy to go in and look at the people who've started following me that week, and to decide whether I want to follow them back (sometimes), "hide" their profile from my contax.io list (so I won't have to sort through them again next week - this is what I do with bots) or block them (which is what I do with pornographers and obviously malicious spammers). It works really well for me.
And because of the proliferation of accounts that are NOT designed to allow a relationship between two individuals, one of the ways I spot the bots and spammers is to use a tool called twunfollow, which tells me who has unfollowed me that week. You see, bots and spammers like to follow an account, hope to get a follow-back, and then unfollow after a few days. When I see that's happened, I know I don't want to follow them.
But every once in a while, a friend unfollows me. And that always makes me a little sad. And it brings me back to the fact that my friend Chris Brogan was on that list today. To be fair, Chris and I are not bosom friends ... but we've broken bread and shared drinks together on multiple occasions, so even though we haven't seen each other for a while, I was sad to be losing the ability to stay in tune together on twitter. I was curious to see if Chris was unfollowing others as well ... and saw that he had unfollowed practically EVERYBODY (over 100,000 people for him). That was curious enough that I went out to look at his blog, and discovered his post, The Great Twitter Unfollow Experiment of 2011. And that made me feel better. Social media is like real life ... you make friends; you drift away from friends. Sometimes you have to disconnect in order to get closer. But the point is ... if you value the channel, and the relationships it brings, don't be lazy about managing the people who've "invested" in you by following you ... do them the courtesy of at least considering whether they're somebody you'd like to follow back. As I've found so often, it's worth the effort.
Want to be sure I am clear ... I mentioned Chris here because he was helping me to make a broader point, not because I'm concerned about him unfollowing everyone. On the contrary, I think that Chris is one of the most generous, likable guys in this business ... and he's doing what he needs to do (please read his blog post, linked above, for an explanation). He's a prince of a guy, and he takes a lot of unwarranted abuse. Want to be sure this post isn't interpreted like that by anyone.
Tuesday, August 30, 2011
Great, thought-provoking article from Sam Biddle on Gizmodo ... definitely give it a read if you're into a) Instagram; b) facebook; or c) the relationship between the elitist digerati of the former versus the swarming masses of the latter.
On one hand, I agree that Instagram is special for two reasons ... it gives me, an amateur photographer, the tools to create photos that don't suck without investing thousands of dollars and hours to do so. Second, it give the the opportunity to share those photos with friends ... and in turn, it gives me a window to understand and appreciate those friends more deeply through the photos that they create and share.
On the other hand, I see here much ado about nothing. If, as Mr. Biddle asserts, Instragram will go on about its business; immune to facebook's copying of its service ... and if facebook users start using filters to make crappy photos crappier ... who cares?
What people do behind their own backyard fence is no business of mine - I don't see it, and I couldn't care less. For that reason, this article feels more like elitist claptrap than any kind of real social commentary. But I do thank Mr. Biddle for the thought-provoking piece, and Grant Harrison for sharing it.
Thursday, August 18, 2011
The evil of food labeling
By: Grant Harrison. Originally posted on December 7, 2008
Wednesday, August 17, 2011
Wednesday, August 10, 2011
Wednesday, August 3, 2011
Is Consumerism Making Us Sick?
By Grant Harrison - Originally published on CrumpleItUp.com on November 26, 2008
A Sport and Recreation Active New Zealand survey released a few days ago showed that more than 50 percent of people do 30 minutes or less "exercise" a week. Where "exercise" is a "noticeable increase in breathing and heart rate'. This is pretty bad. It is also unchanged from 1999 despite an estimated $900 million dollars spent per year (more than $200 per man, woman and child per year). They must be disappointed.
And this is not just a small pacific island thing. The UK is just starting a similar program which I fear will have the same level of success.
Why has this happened? I don't know. But let me share an argument with you.
Let's say there are 2 key factors behind so little sport, recreation and fitness:
1. people are lazy
2. our world economy is built upon consumption
The entire engine is built on all of us spending more money, buying more stuff - food, entertainment, things to take the effort out of daily life. As we learnt in the US after 9/11, a major act of patriotism is to shop. The dollars or pounds spent on promoting consumption are monumental. No one is selling self control.
Is there an answer?
Here's a "starter for 10". If people don't pay for it, it's not valuable. If it's not marketed (a lot), it won't be bought. I truly believe the answer will be a pill or some form of nanotechnology. Something that involves us reaching into our pockets, not strapping on our running shoes.
So what does this mean for all of us?
We'd better build a compelling health entertainment industry. Cos no one's buying "keep your mouth shut and go for a walk"!
Do you think I'm on to something here?
Tuesday, August 2, 2011
This is the first of several posts about my plunge into the deep end of the social media pool. In addition to being wonderfully self-indulgent, I hope that it'll be instructive (and soothing) to anyone who's as cautious as I was about social media.
By Greg Matthews. Originally published on CrumpleItUp.com on November 21, 2008
When I joined Twitter in late 2007, I did it out of obligation. Everyone in business – at least our business – had started talking about social media. But most of us had done nothing more than read about it in Fortune or Fast Company.
It was starting to look pretty hypocritical. But I can tell you that I was not the least bit interested in making "friends" on Facebook or MySpace with total strangers. I didn’t have the energy to be interesting enough - often enough - to be a blogger. And I certainly didn’t care to tell anyone – whether I knew them or not – what I was doing every minute of the day on Twitter.
Up 'til that point, I had guarded my online identity with great care. My Yahoo profile page (way, WAY before real social media) said my name was Herve Villechaize (bonus points to anyone who can tell me who THAT is). My identity on Facebook and MySpace was Elmer Fudd – a 72 year old polygamist from Arkansas (most of those identifiers are not accurate). I had to introduce myself to the 1 or 2 friends I had in each place by stating that I was really Greg Matthews.
By the end of 2007, I decided that it was time to come out of the social media closet and put myself "out there" if I was ever going to have any real hope of understanding the phenomenon I was reading about. I started a blog. You can still find it at http://chimoose.blogspot.com. It was about whatever I felt like writing about – and it still is. It is composed mostly of updates on my family (lots of pictures and videos of my daughters that I still don’t feel comfortable posting to YouTube) but was interspersed with my commentary on whatever issues are on my mind . . . usually around politics and religion (and the separation of the two), health and health care, cool technology and IU basketball. My only regular readers are my immediate family, and I rarely say anything interesting to any group of people beyond that. I may someday, but I've decided that it's just not worth forcing. My little blog has served two nice purposes. 1) It got me out there testing stuff out. I know how blogger works, I know how to use Google Analytics to track traffic on my site, and I can even write simple HTML code to program buttons and links on my site. I also learned the art of the link, which was the beginning of my education about the new currency of social media.
You see, while there are a few people who are making money blogging, there are millions and millions more who are blogging because they have something to say, and they can always, ALWAYS find someone to listen if they try a little bit. After I'd been blogging for a couple of months, I noticed that other blogs I liked had "blog rolls" on them – links to other blogs that were relevant (or not) to the author. I decided that I might as well start a blog roll of my own as another way of sharing a little bit of myself – in this case, things I was interested in. What I didn't realize is that I was giving "link-love." What most bloggers want is an audience. And having other sites that link into your own is a great way to accomplish that – particularly because Google searches take the number of relevant links into consideration as their algorithm orders search results.
I had discovered a site called "Inside the Hall" – a blog about Indiana University basketball written by a group of young amateurs (by which I mean that they're not professional journalists - yet). I loved this blog because it was insightful, funny, and updated almost daily with good new material. In fact, it became my primary source of information about my favorite team very quickly. Since my family (the main readers of my blog, if you'll recall) are also Indiana fans, it was only natural for me to provide a link to Inside the Hall on my blog roll.
After doing so, it took about 12 hours for me to get a thank you note from one of the ITH bloggers. He had tracked back to my blog, read it, and realized that I was an IU fan living in Louisville. We sent a few emails back and forth, and formed a relationship of sorts. I am still a regular reader of and commenter on his blog. And I'd learned a great lesson about how to grow a network in the web 2.0 world.
Coming up next, Part 2 in the series: How I overcame my fear of Facebook, and what I've learned as a result
Monday, August 1, 2011
In that mass of links, you'll probably notice that there isn't a link to the subject of this post - CrumpleItUp.com. The reason is that Humana's innovation team has gone a different direction, and elected to take the site down. You can find more about their current innovation efforts on the front page of Humana.com. Because CIU was a team blog, I elected to pipe the RSS feed into my Google Reader - which means that although even the Wayback Machine doesn't have archived copies of those original posts, I do. And believe me, when I discovered that I had an archived copy of every single post, I felt as if I'd just found the dead sea scrolls. Those posts document our journey towards truly transforming the healthcare industry to a health industry. For the next few weeks, and as often as I feel the urge, I will be re-publishing the best of those original blog posts, sometimes with my comments and annotations.
I'll share the first of them here with you ... written by Grant Harrison, who was at the time the VP for Consumer Innovation under Jack Lord, the Chief Innovation Officer and founder of the IC. Hope that you enjoy this trip down memory lane as much as I plan to.
By Grant Harrison. Originally published on CrumpleItUp.com on November 21, 2008
Welcome to crumple it up. It's our experiment to involve people from all over the world in healthcare innovation. As you explore you'll notice that we are linking across the web to YouTube, Facebook, LinkedIn, and Flickr. We are trying to make as many connections as possible.
Hopefully crumpleitup.com will become a health innovation hub - sharing ideas and developing inspiring health experiences.
We are passionate about bike sharing and social networking, the link between personal and planetary health, the potential for exergames and virtual worlds to entertain people to greater health and the potential of laughter to make people happier and healthier.
If you are passionate about this stuff, please let us know, tell people about us, reach out to us. Thanks for reading.
VP Consumer Innovation
Saturday, May 21, 2011
Bob Merberg (@WellWork) shared a nice resource article from an unusual source (for this group, anyway!): Money over Matter: Can Cash Incentives Keep People Healthy?: Scientific American http://ow.ly/4Xu29
Paul introduced an interesting concept here ... the danger of using cash as an incentive creates a relationship that becomes transactional (in an escalating fashion over time). This can be powerful, as people "do the math" and think about "is this worth it to me?" But that kind of transactional relationship almost never touches the more significant and lasting psychological triggers associated with behavior change.
Q4: So, getting a sense that money isn't great for all. Where does it work and where should we use non-financial incentives?
Ray Goldberg (@raygoldberg) framed the question as one of gratification - and the power and challenge of delaying gratification. And it prompted one of our really interesting side conversations, concerning individuals' motivation for change. It started with a quote from Janet (@jmcnichol),
An important debate sprang up about reward and incentive programs being based on behaviors vs outcomes. In the short term, focusing on outcomes seem both better and easier for the company ... if a company is trying to contain costs, for example, they might want to reward people who have a BMI in the "normal" range ... or for dropping X number of pounds. This has the added benefit of reinforcing norms as "goals." HOWEVER, this approach is fraught with difficulty, and many felt that outcomes-based incentive programs are eventually doomed to fail.
Wednesday, May 18, 2011
Cystic fibrosis (CF) is a devastating genetic disease that affects the lungs and digestive system of tens of thousands of children and adults in the United States. Research and care supported by the Cystic Fibrosis Foundation is making a huge difference in improving the quality of life for those with CF. Help is needed now more than ever to ensure that a cure is found. To learn more about CF and the CF Foundation, visit http://www.cff.org.
I've had the opportunity to see first-hand how recent advances in treating CF can make an enormous difference in the lives of CF patients ... along with the amazing dedication of their families. The extended Matthews family has made a commitment to doing all we can to stop CF forever ... my parents, my brothers and their families will be walking for CF this weekend. I'm supporting them ... and I hope that you can too. Donations of even a few dollars can make a great difference. If you'd like to donate, I attached a link to my brother, Andy's donation page here.
Sunday, May 8, 2011
Thursday, April 28, 2011
My favorite company video, though, was Digg's version of Groove is in the Heart. Awesome stuff.
Digg Dubb: Groove Is In The Heart from Trammell on Vimeo.
But ... WCG's new company video has taken over the top spot in my heart. For those of you who know me, but don't necessarily get what my company does ... watch this. And you'll know why I love working there.
By the way, we're always looking for the very best, smartest, most creative and successful people in the world to come and join us. If you're interested, let me know via any of these channels:
Saturday, April 23, 2011
- Consume; and
All you have to do is to pick your blogging service, select the display you'd prefer, pick the services you'd like to highlight, and then click a button to add the code to your blog. Voila! As you can see below, the Nonsense is now easier to share than ever!
Thursday, April 21, 2011
Q1: What IS mHealth, anyway?
"Also key, the personal connection people have w/ their cell phones. As BJ Fogg says, 'we don't adopt mobile devices, we marry them.'"