Monday, November 15, 2010

Brand Haiku: Dominos

After YouTube vids,
New attitude; great pizza
Surprise! Dominos.

Follow along on twitter at #brandhaiku - and be sure to follow the next link to the brilliant Jake McKee from Ant's Eye View

Oh, and if you'd like to know what this is all about ...

A strange idea
From Aaron Strout, mad genius
Welcome: #BrandHaiku

Aaron Strout's Citizen Marketer 2.1

Saturday, November 13, 2010

Happy Movember!

About Movember:
Each year, Movember, the month formerly known as November, is responsible for the sprouting of thousands of Mo's (Australian slang for moustache, where the movement began) on men’s faces around the world, raising vital awareness and funds for men’s health, specifically for cancer affecting men.

Men who grow moustaches for the month of Movember, called Mo Bros, become walking, talking billboards for the cause, raising awareness by prompting private and public conversation around the often ignored issue of men’s health.

- The Movember Foundation

Those of you who've seen me since March will know that I've been experimenting with my first facial hair ... which actually fits in a lot better at WCG than it did at Humana! But I have to tell you that I was both excited and daunted when my friend Aaron Strout asked me to be a part of the illustrious Team Austin for Movember.

You see, I have several factors working against me in the facial-hair department. The first is purely biological; my face just doesn't grow hair in a way that is at all attractive or appealing. It's not that I'm totally hairless, but that I am patchily so. Which tends to make any kind of beard/mustache combo look extraordinarily ridiculous; it gives me a kind of deranged-hillbilly look that is both laughable and frightening.

That brings me to the second negative factor for me; namely, self-preservation. You see, I'm married. 'Nuff said? We tried a test-run for a few days, and Amy just wasn't down with Mo.

This left me with an interesting dilemma; support awareness for men's health (a sadly neglected field) or heed the threats of my better half. So I've come up with what I hope is an effective solution. Rather than looking ridiculous in real life (like these guys), I have elected to make myself look ridiculous online. Therefore, every day, I will be daily updating my profile pictures on Facebook, Twitter and LinkedIn ... my friend Karen Gahafer, photoshopper extraordinaire, has created a variety of "looks" for me to use during that time, and I hope in that small way to show solidarity with my mo-bros and mo-sistahs on Team Austin.

I also hope that you'll help me in supporting this incredible cause ... my team already has ~150 members and has raised over $12,000, but we're hoping for much more ... to grow to 250 members and raise an enormous big pile of money by the end of Movember. Just click the button below to make your tax-deductible contribution .... my fake facial hair thanks you in advance.

Wednesday, November 10, 2010

The role of volunteer employee champions in workplace wellness programs

As many of you know, I co-founded the CoHealth workplace wellness tweetchat nearly a year ago with my friend Fran Melmed of Context Communication. We're getting ready to host our 10th chat (if you're wondering what a tweetchat is, check this out), and we'd love for you to participate!

Join us on November 17 at 12 noon EST as we talk about the role of volunteer champions in workplace wellness programs. During the chat (follow hashtag #co_health) we'll be talking through the following topic areas:

What's the role of employee champions in workplace wellness programs?
- Formal
- Informal

What traits make a successful champion?

Have you spelled out the nature of the commitment? What does that look like?

Do you actively recruit employee champions? How?

Do you offer them incentives? Why or why not? What incentives are appropriate/effective?

How do you support your champions?
- tools/materials
- training/orientation
- communication platforms
- context-specific messaging (e.g., Fran's shift-break script/message wheel/handout)

Can you measure the effectiveness of a champion? Any anecdotes/best practices to recommend?