Saturday, March 27, 2010

Jamie Oliver's Food Revolution

I was one of the folks who was eager to watch Jamie Oliver's Food Revolution last night ... and I wasn't disappointed.

I spend a lot of time thinking about health, and how to help people live healthier lives. My team at Humana has spent a lot of time thinking about the exercise piece of that equation; much less on the nutritional components. Nonetheless, I have been a big fan of Alice Waters' movement in California, and was really excited when Jamie Oliver took up her mantle in the UK.

The show, if you haven't seen it, is a reality show set in Huntington, WV - recently named the unhealthiest city in the US. More than half of Huntington's adults are obese. So Jamie Oliver has come to Huntington to revolutionize how the citizens there think about food. The show is equal parts entertainment/drama and shock value. And while I think some WV residents have been offended by the way they feel they've been characterized, if we think about this as a WV problem, we are missing the point.

The WV schools abide by the same USDA guidelines as every other public school district in America ... so if your kid goes to public school, it's likely that he or she is subjected to the same (or worse) lousy breakfast and lunch options that the Huntington kids are.

In any case, I think that this show has the potential to cast a bright light on a major problem - and I encourage each of you who reads this to sign Jamie's petition to present his case directly to the President at the conclusion of the show. Oh, and be sure to watch - Friday nights on ABC.

http://www.jamieoliver.com/campaigns/jamies-food-revolution/petition

Posted via web from chimoose is (pre)posterous

3 comments:

  1. I missed the show but signed the petition and registered at his site. I think the episodes are shown there as well. Thx for sharing your thoughts, Greg. LB

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  2. greg, i watched the show last night too. personally, i feel the show was lessened by some of the reality show treatment, but all in all, i hope it does raise awareness and the level of conversation.

    i think it's great that he's shedding light on this topic AND the difficulty of changing everything from our personal behavior to our government support. that's why my favorite part was when he brought in the parents and showed them what their kids are eating. when parents get involved and demand change, things can change. even if that means parents take it on themselves to plant a garden, help out in the kitchen, or raise funds.

    i'll be tuning in to see how the story unfolds. we also recorded the first show for our kids. i'm curious to hear what they say after watching it.

    cheers,
    f

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  3. Thanks, LB! And Fran, I totally agree re: the reality show-ness ... I could do without the extra drama, but I guess that's to be expected with a Ryan Seacrest production! I'm just trying to look past that to the content ... and you're right, engaging the parents (families) is so crucial ...

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