Sunday, February 7, 2010
If you pay much attention to the business of Social Media and Interactive technology, you're already well aware of South by Southwest (SxSW). David Armano calls it, "spring break for geeks." I had my first exposure to it last year, and agree that the atmosphere festive and fun. But I think that it's more than that, too ... it's also a time when people who are really passionate about social media and interactive can come together and share what they've learned, what they're doing, and what they think is going to happen next.
There is no better place to connect, and I still keep in touch with many of the folks I met at SxSW last year. This year, though, I am really excited about more than just SxSW. Over the past year, there has been a massive increase in the number of people in my industry - health - who are using social media to make their businesses stronger, and to help people be healthier. The leading Tweetchat for that space, #HCSM, recently celebrated its first anniversary (a celebration I was honored to be a part of). I've even been involved in starting a new Tweetchat with my friend Fran Melmed that's focused on health and wellness in the workplace (#co_health).
For the first time, there will be a sub-conference on health at SxSW ... it's called South by Social Health (#SxSH), and a lot of my colleagues from #hcsm and #co_health are planning to be there. I don't know exactly what it's going to look or feel like yet, but I am really excited to find out. It's easy to follow all of the details on TPS; just search for SxSH to get all of the latest news (and analysis thereof!) See you in Austin ...