Wednesday, February 10, 2010

Twitter list analysis - You heard it here first!

If you're like me, you've been pretty interested in Twitter lists and their evolution. In case you're not like me, and haven't been using Twitter lists, you can catch up here.

As more and more people are using twitter to connect, it's getting harder and harder to stay looped in with the conversations you're most interested in. Twitter lists helps out with that a lot because they allows you to create groups of people (by topic, location, or whatever moves you) so that it's much easier to follow relevant conversation threads.

There are a couple of tools out there that have done a really good job of getting utility from Twitter lists - my two favorites have been Tweetdeck - which allows you to import your twitter lists and see them all on your screen - and TweepML, which allows you to import your twitter lists in such a way that visitors can follow everyone on your list with one button-click. That functionality is really important for conferences, tweetchats, and other circumstances where you want to follow everyone in a given group.

You already know that my team at Humana has been really focused on using twitter to provide insights and analysis (using our home-made tool called the Tweet Positioning System). We've now taken our analytic capability to a new level by allowing anyone with a twitter account to view all of their twitter lists and analyze the results by location, topic and frequency ... including
  • Lists you've created
  • Other lists that you follow
  • Lists that follow you
The coolest part is that you don't have to do anything except to sign in to twitter using OAuth, and click "recent searches." There's a tab there for twitter lists, and once you've signed in, all your lists will show up. I've attached an image of one of my favorite lists (HealthTweeps) - it's Greg's version of the "Health All-Stars" that I think everyone ought to be following.

Get more out of your lists - check out!

Sunday, February 7, 2010

South-by-Social-Health (SxSH)

If you pay much attention to the business of Social Media and Interactive technology, you're already well aware of South by Southwest (SxSW). David Armano calls it, "spring break for geeks." I had my first exposure to it last year, and agree that the atmosphere festive and fun. But I think that it's more than that, too ... it's also a time when people who are really passionate about social media and interactive can come together and share what they've learned, what they're doing, and what they think is going to happen next.

There is no better place to connect, and I still keep in touch with many of the folks I met at SxSW last year. This year, though, I am really excited about more than just SxSW. Over the past year, there has been a massive increase in the number of people in my industry - health - who are using social media to make their businesses stronger, and to help people be healthier. The leading Tweetchat for that space, #HCSM, recently celebrated its first anniversary (a celebration I was honored to be a part of). I've even been involved in starting a new Tweetchat with my friend Fran Melmed that's focused on health and wellness in the workplace (#co_health).

For the first time, there will be a sub-conference on health at SxSW ... it's called South by Social Health (#SxSH), and a lot of my colleagues from #hcsm and #co_health are planning to be there. I don't know exactly what it's going to look or feel like yet, but I am really excited to find out. It's easy to follow all of the details on TPS; just search for SxSH to get all of the latest news (and analysis thereof!) See you in Austin ...