Saturday, December 12, 2009

LinkedIn Premium - why so expensive?

I am a big fan of LinkedIn.  I've been using it for years, and have gotten more and more value from the connections I've made using it.  But I confess to being a little puzzled about their premium memberships.  For those of you who are unaware, anyone can use LinkedIn for free, as a tool to connect with people they know either personally or professionally.  Most people consider it to be something like "the professional version of facebook."  And most companies will allow employees to access it from inside their firewalls (even mine, which blocks such evil sites as Google Documents). 

The free version of LinkedIn allows you to connect to people you know ... and a circuitous way to connect to people you don't.  That's all well and good.  But the premium versions allow you to do much more ... things like organizing profiles, reaching out to people outside your network, seeing who's searched for and viewed your profile, etc.  They seem to think that they only people who'd be interested in more than the free version are recruiters, who would be willing to pay the $24.95, $49.95 or $499.95 per month they charge for that increased level of access.

But what about the individual networkers, who want to access at least some of that functionality on their own?  It's clearly time for an upgraded individual subscription to LinkedIn, for some reasonable amount ... $14.95 per year, or $1.99 per month or something like that.  What do you think?  Would you pay for enhanced access to LinkedIn?  What's it worth to you?

Greg Matthews 


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