I love this example of a slogan that the Chinese government has approved to celebrate its 60th anniversary. As a longtime corporate hack, I don't pretend to be a guru in marketing or advertising.
But even as an amateur, the slogan below doesn't seem to roll trippingly off the tongue. Perhaps its lost something in translation? ;-)
'Citizens might lift their spirits with a list of 50 officially approved slogans issued to mark national day (soldiers have been ordered to post them up and shout them in their camps). “Uphold the basic economic system with public ownership playing a dominant role and diverse forms of economic ownership developing together, and with the practice of distribution according to work being carried out as the mainstay alongside other forms of distribution,” goes a particularly snappy one.'
Thanks to the brilliantly wry writing of The Economist ...