Humana's Innovation Center has been on a mission for the last two years - a mission to create a social revolution in health And that revolution isn't focused on making healthy stuff more fun - it's focused on making FUN stuff more HEALTHY.
Bcycle is our most mature effort to date in this regard. The joint venture between Humana, Trek and Crispin Porter + Bogusky has already sold a major bikesharing system in to the city of Denver (which will launch in 2010).
We've always felt confident that what we were doing was going to make a difference - but it's nice to get validation from a publication that most of us read religiously (Fast Company).
Hopefully, this exposure will inspire others to get into the game, and to join the Health Revolution.