Thursday, August 13, 2009

Humana Takes Health to the Streets With B-cycle Bike Sharing | Fast Company

Humana's Innovation Center has been on a mission for the last two years - a mission to create a social revolution in health And that revolution isn't focused on making healthy stuff more fun - it's focused on making FUN stuff more HEALTHY.

Bcycle is our most mature effort to date in this regard. The joint venture between Humana, Trek and Crispin Porter + Bogusky has already sold a major bikesharing system in to the city of Denver (which will launch in 2010).

We've always felt confident that what we were doing was going to make a difference - but it's nice to get validation from a publication that most of us read religiously (Fast Company).
Hopefully, this exposure will inspire others to get into the game, and to join the Health Revolution.

Posted via web from chimoose's posterous

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