Wednesday, June 17, 2009

Introducing the Insert Coin Game Contest, 8-Bit Style! | Crumple it up!

[NOTE: This post contains updated statistics]

As many of you know, my company, Humana, has become a leader in creating games for health. Two of our recent efforts, the America's Horsepower Challenge and Operation Planet Savers, have been really well received.

We're working on a lot more health-related games now. In addition to our own ideas, we're also working with interesting folks at Georgia Tech, USC, MIT and Stanford on developing healthy game concepts.

But now, for the first time, we're soliciting ideas from gamers themselves. Our "Insert Coin" idea competition was launched last week at the Games for Health conference, and we're hoping to get thousands of great ideas from gamers all over the world. For my part, my team has been working on ways to use social media to drive awareness and interest in the game.

Our first effort was to create a video to get people's attention. And it has. Over the first 48 hours since we released the video, almost 60,000 [stats as of 9am on 6/18 are over 80,000 views] people have watched it - putting it in the top 50 most-watched videos on YouTube. Given that 10 hours of video are uploaded every minute, we think that's pretty good! [YouTube now reports that 20 hours of video are uploaded every minute; expecting 24 hours per minute by the end of June]

Check the blog for more information and submit your ideas for the contest at

Posted via web from chimoose's posterous

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