Saturday, November 29, 2008

Crumple It Up!

I've been working for the last few months on designing a web site that the Innovation Center (the part of Humana where I work) could call home. We're doing some pretty unique work, and we wanted to create a place where we could showcase our work, our people, and the things we're interested in.

Last week, CrumpleItUp went live. The Crumple It Up name refers to the Innovation process . . . we do a lot of experimentation, moving quickly, testing, revising and moving on - often going back to the drawing board. Another principle that's represented on the site is that we want to go where people already are; to design products and services that they already care about. That's why almost all of the site's content resides elsewhere on the web . . . on YouTube, Facebook, Flickr, Blogspot, Twitter, etc.

Anyway, we haven't done any formal PR on the site, and probably won't. Just like all of our work, the site is experimental - it's going to grow and change based on factors we can't even imagine today. But I'd love your feedback on it; I'm particularly interested in your reaction to the Blog, which we'll be updating a few times every week. Feel free to comment on the individual posts or right back here. Enjoy!

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