Wednesday, October 8, 2014

Today's doctors can speak for themselves, thank you very much

The days of physicians passively allowing their hospitals, practices or medical societies speak for them is fading rapidly into the rearview mirror. Wendy Sue Swanson is a great example of that principle. Swanson, who started blogging and recording her own videos years ago so that her patients would have some medically sound content available to them on the internet, is now a media force of nature herself.

"Doctors have been in media for years.  But how often can a doctor be the genesis of the news rather than just reacting to it?"

Doctor Swanson is one of tens of thousands of doctors around the world who have gravitated toward an important new concept: Doctors aren't just prescribers anymore; in the digital age, online doctors are the media.



NOTE: The embedded video above was enabled by 2cimple - a platform that helps to easily turn video from passive to active content. I encourage you to share the video above on your Facebook timeline, embed it in a blog post or link to it through Twitter or LinkedIn to see for yourself.

Monday, March 10, 2014

SxSW Health Track Coverage from Kaiser Permanente

For the last several years, the South by Southwest interactive conference (#SxSWi) has been a bellwether for new technologies. The conference effectively launched the amazing online presence of Twitter and Foursquare, among many others. For the last 3 years, I've been honored to be a part of the health track at SxSW as an advisor. Over those 3 years, we've seen the health track become the same kind of trendsetter that the interactive festival itself has been ... almost like Cannes or Sundance is for film.

What that means is that what happens here is important if you're tracking with the future of healthcare. To make those trends and insights available to a broader audience, a team from my firm, WCG, has been working with health ecosystem leader Kaiser Permanente* this week to cull through the best content & pull through the trends and "big ideas" we see playing out at the conference. KP is sharing those with the world here - the Kaiser Permanente Health and Business Newsroom (w.cg/sxswkp). There are two issues per day available, Friday through Monday - so be sure to follow along (all issues are embedded in the widget below). You can also stay up to date by following @KPShare on twitter.

* Kaiser Permanente is a client of the W2O Group

Thursday, February 27, 2014

Value of physician ratings is mixed today, according to survey

If you're anything like me, you don't buy anything without first checking the online ratings and reviews. It would definitely be nice to be able to have a similar resource for evaluating healthcare professionals, and a number of companies have jumped into the fray to enable that.

However, to date their results would have to be described as ambiguous at best. A recent report issued by Software Advice illustrates the facts nicely:


Do you use physician rating sites as a part of your healthcare decision-making process? If so, how? The comments are yours ...

Wednesday, January 8, 2014

From momentary meetings to digital connections: Connecting with Feedly at the Digital Health Summit

We've all been there: Attending a conference, we're moved and inspired by the stories we hear and the people we meet. But after a day or two, we go back to our "real world," and those connections fade away. One of the greatest outcomes of the social media revolution is that it doesn't have to be that way.

The next time you're at conference (maybe you're even in Las Vegas with me this week attending the Digital Health Summit at the Consumer Electronics Show), don't just be inspired and move on. Make a digital connection with those who inspire you and with those who share your source of information. Follow them on twitter. Conect with them on LinkedIn. Subscribe to their blogs.

While twitter and LinkedIn are pretty easy, finding and subscribing to multiple blogs can be a little daunting. The good news: it just got a little less scary. Thanks to the creativity and hard work of Edwin Khodabakchian and his amazing development team at feedly (special shout-out to Remi Trang), you now have an opportunity to subscribe to the blogs of all of the Digital Health Summit presenters. Here's how:

Smartphone/Tablet Users:

  1. Download the Feedly app from the iTunes App Store or Google Play
  2. Select "Add Content" and type in #DHCES
  3. The speakers' blogs will appear; simply add any feeds that look interesting
Web users: 

  1. Link to bit.ly/dhcesfeeds
  2. Click the green "Follow" button to add the bundle of feeds to your account

And if you're interested, you can also check out the speakers' twitter list here, and a complete list of speakers' digital footprint maps (web, twitter, youtube, blog, etc) can be found here

Go ahead - make the connection! And don't forget to follow along with the conference backchannel on twitter - #DHCES

Monday, November 11, 2013

Michael Brito and the changing role of companies and the media

Back in 2009, the innovation team at Humana was starting to envision some wildly different new products, services and businesses - as well as business models. [If you search this blog for "Crumple It Up," you'll see what I mean.] It was my friend Gill Potter (super genius, BTW) who first raised the idea internally that we were really becoming a media company. That concept blew my mind back then - and to some extent it still does. The difference is that it really is possible today - whereas in 2009 that was probably something of a stretch.

That's why I'm so excited that Michael Brito, one of the worlds leading thinkers on the subject, is joining our WCG team in San Francisco. Take a look at the interactive image capsule below to see why we're so enthusiastic about it:
Additionally, you can check out the podcast interview that my colleague Aaron Strout did with Michael on the decision he made to come to WCG - just click the "Play" button below!


So let me say a big WELCOME in this space - both to Michael and the concept of Brand-As-Media!